CASE STUDY
From Europe to the US: Positioning a Digital Health Scale-Up for Investor Confidence
Bridging the gap between medical expertise and US investor expectations with a clear value story, investor-ready deck, and elevated product experience.
Speed to impact: 3 weeks
The challenge
A fast-growing EU digital health AI scale-up was preparing to enter the US market but faced critical hurdles. The team was small, with expertise rooted in medicine and technology but little knowledge of the US investor landscape. Investor expectations were intimidating, and without robust research or data, the company struggled to build credibility.
Their budget ruled out formal market research, yet opportunities required them to move at lightning speed. Their investor presentations were overly technical, mixing philanthropic ambitions, commercial offerings, and new capabilities into a confusing narrative. Without a creative team to elevate their brand, redesign their app, or craft a professional pitch deck, they risked missing their chance to break through in the US.
With opportunities on the table, time was critical. They needed to move at startup speed, but without compromising on clarity or quality.
The approach
Sugra&Co. partnered closely with the founders to bring clarity and confidence to their expansion, and did it in just three weeks. We began by interviewing both the founders and their customers to sharpen our understanding of their market and value. To complement this, we engaged with a key existing investor to ensure our strategy addressed the priorities of new investors as well.
Given the lack of budget for formal market research, we conducted extensive desk research to ground the narrative in data. We then designed and facilitated a tailored design-thinking workshop with stakeholders and even select customers to validate product-market fit and sharpen the customer value story.
To elevate the customer experience, we conducted an experience audit of their digital health app and threaded the value propositions into its features and UX. Working hand-in-hand with their engineering team, we ensured every detail was implemented while sparking new ideas to further improve the product.
Finally, we reimagined their investor materials, crafting a professional, investor-ready deck that connected the dots across customer value, market opportunity, go-to-market strategy, and long-term vision. The deck also showcased first-class product visuals that elevated their story.
The impact
“Clarity builds confidence.”
By sharpening the value story, grounding it in data, and elevating the brand experience, the scale-up was able to present itself as a credible, investor-ready player in the US market.
Laser-sharp value propositions, validated through customer and investor insights
A professional, investor-ready pitch deck that told a clear, data-backed story with a go-to-market strategy for the US and showcased first-class product visuals
Founders equipped with the right tools and messaging to pitch with confidence to US investors
Customer testimonials and outcomes leveraged to strengthen the narrative where research resources were limited
A redesigned healthcare app and refreshed brand that elevated market perception to meet investor expectations
Brought a Transatlantic perspective that bridged the team’s deep medical and technical expertise with US investor expectations, positioning them as a credible player in a new market
Delivered a complete investor-ready strategy, deck, and redesigned product experience in only three weeks, demonstrating the power of a lean, startup-style approach
"We knew our product and science inside out, but Sugra&Co. knew how to translate that into a story investors would believe in. The clarity they brought, from the value propositions to the visuals in our deck, gave us the confidence and credibility to move into the US market."
— CEO & Co-Founder, EU Digital Health Scale-Up
Consulting Engagements Behind This Work
Value Threading
Distilling customer and investor insights into sharp value propositions.
Pitch & Product Deck
Designing an investor-ready pitch with app visuals and a clear narrative.
Experience Audit
Elevating the digital health app and brand to investor standards.
Strategic Sparring
Partnering with founders to refine messaging, focus priorities, and build confidence.