Aligned teams.
Smart bets.
Speed with precision.
Sugra&Co. is a California-based collective with strategists and operators across the US, UK, and Europe. We partner with leaders to align teams, make sharper bets, and move with speed and precision to create lasting value through clear product strategy, experience design, and innovation.
Operators.
Not just consultants.
Sugra&Co. was founded in 2025 to meet a new moment of change. AI is accelerating disruption, industries are converging, and organizations are under pressure to move faster with precision. Too often, teams are stuck in silos, chasing assumptions instead of real customer needs. Leaders need a partner who is lean, global, and grounded in real-world experience.
We are a collective of strategists, entrepreneurs, operators, and designers who have built companies, launched products across industries, and led teams through growth and transformation. We have been in startups, scale-ups, and complex enterprises. We have lived through industry shifts and seen the patterns that repeat, which makes us better equipped to tackle the unknowns that come with innovation.
Think of us as part startup CEO, part Chief Product Officer, and part Chief Strategy Officer: founder instincts, builder execution, strategic vision. That combination is what makes Sugra&Co. a different kind of consultancy.
Clarity. Systems. Value.
At Sugra&Co., meaningful innovation happens at the intersection of three forces:
Clarity-Driven Strategy
Defining value for both the customer and the business, creating alignment that cuts through noise and accelerates decision-making.
Insight Systems (Human + AI)
Pairing research, data, and AI acceleration with human intuition to uncover needs, spot patterns, and make smarter bets.
Value Activation
Designing the systems, processes, and playbooks that connect strategy to execution, ensuring impact that lasts.
Together, these dimensions form the foundation of our Value Activation OS™, turning turning complexity into clarity and ideas into impact.
The journey behind Sugra&Co.
Sugra&Co. was founded by Cyndee Sugra, a product strategist, tech and design entrepreneur, and global operator with more than two decades of experience building at the intersection of media, tech, and healthcare.
Her path has been anything but conventional. From a teenage record deal as the lead guitarist in an all-girl rock band, to the strategy team at a major music label during the internet’s first wave, to launching a self-funded innovation agency in Los Angeles that thrived for nearly 15 years, she learned early how to build, adapt, and lead through change.
Cyndee has worked across music, tech, entertainment, health, publishing, and AI, creating and launching more than 100 digital products for startups, scale-ups, and global enterprises. After a decade living in Amsterdam consulting for European startups and big pharma, and later holding a senior product strategy role in a global corporation, she is now based in Los Angeles again with a truly transatlantic perspective.
Sugra&Co. is the culmination of that journey: a lean product innovation studio built to help leaders cut through ambiguity, accelerate product-market fit, and deliver lasting impact.
A global perspective.
We have lived and worked across California, Europe, and the UK. That background is more than geography. It means understanding the nuances of markets, customers, and cultures.
We know how needs shift from region to region and how to shape value propositions, product-market fit, and go-to-market strategies that respect those differences. This perspective is why we create solutions that resonate globally and locally.